Women's Euros fans embrace new fashion trend by transforming old football shirts
Say hello to footballcore.
With the hype around the Women's Euros fully underway, there's been an evident increase of interest in women's sports - and fans are getting creative with how they're supporting England's Lionesses.
'Footballcore' is a fashion trend bubbling away on social media and - like 'blokecore' - boasts a seamless merging of pride for your chosen football team and fashion. 'Footballcore' sees young women make their own personal spin on the trend, combining androgynous street style with feminine repurposing.
Independent, female-founded London brand, Maydebymay, is a perfect example of repurposing the football tee as a popular but unique alternative for younger consumers. Her one-of-a-kind, ethically-made pieces upcycle football jerseys by means of ruching, buttons and bows - all of which are viral trends of the past year.
Maydebymay founder, Sally May, spoke to the Mirror exclusively on the rise of football core. She said: "I’ve always loved playing with the 'sporty aesthetic,' which is traditionally considered to be a more masculine look, and adding a fun, feminine twist to it. All the jerseys I sell are upcycled, second hand and repurposed as my mission as a business is to show that fashion doesn’t have to cost the earth".